{"name":"Optimly Scout","description":"Optimly Scout (optimly.ai — not Optimizely, which is a different company) is the agent interface to Optimly's brand trust registry for AI — a verified index of 60,000+ brand profiles that AI models read from when answering buyer-intent questions. Scout provides brand lookups, BAI audit data, source-graph intelligence, and registry-write access for verified brand owners.","provider":"Optimly AI","version":"0.1.2","protocol":"a2a","mcp_endpoint":"https://scout.optimly.ai/mcp","mcp_transport":"streamable-http","skills":[{"name":"brand_lookup","audience":"brand","description":"Look up a brand's profile in the Optimly brand trust registry by name or slug. Returns BAI tier, archetype, category, and basic info from the verified registry index.","parameters":{"type":"object","properties":{"slug":{"type":"string","description":"Brand slug for exact match (e.g. 'stripe', 'hal9')"},"name":{"type":"string","description":"Brand name to search for"},"category":{"type":"string","description":"Filter by category"}}}},{"name":"brand_narrative_check","audience":"brand","description":"See the full AI perception profile for a brand from the brand trust registry — what AI tells buyers, sentiment, accuracy gaps, and the third-party sources shaping that description.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"brand_name":{"type":"string"}}}},{"name":"brand_action_plan","audience":"brand","description":"Prioritized action plan for improving how AI represents your brand, based on the source graph analysis and registry audit. Returns specific fixes ranked by urgency with benchmark data.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"brand_name":{"type":"string"}}}},{"name":"brand_compare","audience":"brand","description":"Compare brands side-by-side on AI representation — archetype, BAI tier, sentiment, category positioning, and key discrepancies. Works for any brand in the registry.","parameters":{"type":"object","properties":{"primary_brand":{"type":"string"},"competitors":{"type":"array","items":{"type":"string"},"description":"Up to 5 competitor slugs"}},"required":["primary_brand","competitors"]}},{"name":"brand_status","audience":"brand","authentication":"required","description":"Check your brand's verified entry in the brand trust registry — baseline version, last edits, and section summaries. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{}}},{"name":"brand_vault_profile","audience":"brand","authentication":"required","description":"Read your brand's verified entry in the Optimly brand trust registry — all 15 ground truth sections that AI models read from. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{}}},{"name":"delta_report","audience":"brand","authentication":"required","description":"Get a Brand Authority Index audit — how AI describes your brand vs. the verified registry entry. Returns BAI score breakdown and run metadata. Pass run_id for a specific historical run. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"run_id":{"type":"string"}}}},{"name":"delta_report_details","audience":"brand","authentication":"required","description":"Per-question detail from a BAI audit — exactly what each AI model said, with citation URLs tagged [OWNED] or [3P]. Pass only_grounded=true to filter to cited answers. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"run_id":{"type":"string"},"limit":{"type":"number"},"offset":{"type":"number"},"only_grounded":{"type":"boolean"}},"required":["run_id"]}},{"name":"delta_report_history","audience":"brand","authentication":"required","description":"List historical BAI audit runs newest-first with run-over-run deltas and trend analysis. Use to spot trends and pick a run_id to drill into. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"limit":{"type":"number"},"since":{"type":"string","description":"Optional ISO date"}}}},{"name":"brand_sources","audience":"brand","authentication":"required","description":"See which third-party sources AI is citing about this brand. Aggregates citations from a BAI run, splits answers into grounded vs non-grounded, and classifies each source as OWNED (your domain) or third-party. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"run_id":{"type":"string"},"group_by":{"type":"string","enum":["url","domain"]}}}},{"name":"competitive_analysis","audience":"brand","authentication":"required","description":"Compare your brand against your competitors across AI models — BAI scores, archetypes, and where you lead or trail. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{}}},{"name":"brand_monitor","audience":"brand","authentication":"required","description":"Check what's changed in your brand's AI representation since your last check — score changes, narrative drift, competitor movements, and alerts. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"since":{"type":"string","description":"ISO date or shorthand: 'last_week', 'last_month', 'last_quarter'"}}}},{"name":"brand_site_audit","audience":"brand","authentication":"required","description":"Audit key pages on a brand's website from the AI crawler's perspective — HTTP status, robots.txt rules for AI bots, structured data, llms.txt presence, and rendered content. Requires Signal Pro or Enterprise.","parameters":{"type":"object","properties":{"url":{"type":"string"},"pages":{"type":"array","items":{"type":"string"}}}}},{"name":"brand_update","audience":"brand","authentication":"enterprise","description":"Update your brand's verified entry in the Optimly brand trust registry — what AI models read about you. Requires Enterprise.","parameters":{"type":"object","properties":{"section_key":{"type":"string","description":"The section to update (one of the 15 ground truth sections)"},"content":{"type":"string","description":"The new content"}},"required":["section_key","content"]}},{"name":"brand_vault_read","audience":"superadmin","authentication":"superadmin","description":"Read any brand's verified registry entry — all 15 ground truth sections. Superadmin only.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"brand_name":{"type":"string"}}}},{"name":"brand_audit","audience":"superadmin","authentication":"superadmin","description":"Run a Brand Authority Index audit on any brand, or fetch the latest. Tests AI model responses against the registry entry. Superadmin only.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"action":{"type":"string","enum":["run","latest"]},"models":{"type":"array","items":{"type":"string"}},"query_count":{"type":"number"}},"required":["brand_slug","action"]}},{"name":"fix_card_draft","audience":"superadmin","authentication":"superadmin","description":"Generate structured data for a brand fix card — registry entry, latest BAI audit, and top inaccuracies. Superadmin only.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"focus_areas":{"type":"array","items":{"type":"string"}}},"required":["brand_slug"]}},{"name":"brand_offsite_audit","audience":"superadmin","authentication":"superadmin","description":"Audit a brand's off-site AI footprint — review platforms, knowledge sources, and integration directories that AI models train on. Shows which third-party sources align with the brand's desired positioning. Superadmin only.","parameters":{"type":"object","properties":{"brand_slug":{"type":"string"},"sources":{"type":"array","items":{"type":"string"}}},"required":["brand_slug"]}},{"name":"scout_check_product","audience":"consumer","description":"Full product verification for shoppers — safety recalls (CPSC, FDA), ownership lookup, B Corp/cruelty-free certifications, Reddit sentiment, and a Shopper Fit Score. Returns a shareable verification card. Consumer/ShopperFit surface.","parameters":{"type":"object","properties":{"product_url":{"type":"string"},"postal_code":{"type":"string"}},"required":["product_url"]}},{"name":"scout_check_by_gtin","audience":"consumer","description":"Check a product by UPC/EAN barcode. Resolves the barcode and runs the full ShopperFit check. Consumer/ShopperFit surface.","parameters":{"type":"object","properties":{"gtin":{"type":"string","description":"12-digit UPC or 13-digit EAN"},"postal_code":{"type":"string"}},"required":["gtin"]}},{"name":"safe_product_check","audience":"consumer","description":"Product safety check — CPSC recalls, FDA enforcement, parent company, B Corp, cruelty-free certifications. Returns a check_id for chaining with other ShopperFit tools.","parameters":{"type":"object","properties":{"product_url":{"type":"string"},"postal_code":{"type":"string"}},"required":["product_url"]}},{"name":"scout_reviews","audience":"consumer","description":"Curated Reddit threads for a brand sourced from the Optimly Scout Reddit data layer. Includes signal_strength indicator.","parameters":{"type":"object","properties":{"query":{"type":"string","description":"Brand name"},"category_slug":{"type":"string"},"check_id":{"type":"string"}},"required":["query"]}},{"name":"scout_inventory_nearby","audience":"consumer","description":"Check if a product is in stock at retail stores near you (Best Buy, Target). Requires a US ZIP code.","parameters":{"type":"object","properties":{"query":{"type":"string"},"postal_code":{"type":"string"},"retailer":{"type":"string"}},"required":["query","postal_code"]}},{"name":"scout_checkout","audience":"consumer","description":"Create a Shopify cart for a product after verification. Returns checkout link or direct product link for non-Shopify stores.","parameters":{"type":"object","properties":{"product_url":{"type":"string"},"variant_id":{"type":"string"},"quantity":{"type":"number"},"postal_code":{"type":"string"}},"required":["product_url"]}},{"name":"scout_generate_card","audience":"consumer","description":"Finalize a ShopperFit card with the Shopper Fit Score. Stores the score and marks the card complete.","parameters":{"type":"object","properties":{"check_id":{"type":"string"},"fit_score":{"type":"number"},"fit_rationale":{"type":"string"}},"required":["check_id","fit_score","fit_rationale"]}},{"name":"scout_eu_safety_check","audience":"consumer","description":"Check the EU Safety Gate (RAPEX) for safety alerts on a brand or product. Covers 31 EU/EEA countries.","parameters":{"type":"object","properties":{"brand":{"type":"string"},"product_name":{"type":"string"},"product_category":{"type":"string"}},"required":["brand"]}},{"name":"scout_ingredients","audience":"consumer","description":"Check ingredient safety for cosmetics, personal care, food, and supplement products. Returns flagged ingredients, allergen warnings, NOVA classification, and a safety score. Personalizable against ShopperVault preferences.","parameters":{"type":"object","properties":{"brand":{"type":"string"},"product_name":{"type":"string"},"product_category":{"type":"string"},"gtin":{"type":"string"},"category_hint":{"type":"string","enum":["food","cosmetics","supplement","cleaning"]}},"required":["brand"]}}]}